Lead generation for accountants
How to get more leads for your accountancy firm.
Lead generation for accountants – The UK accountancy sector is very competitive, your marketing strategy needs to work. Making sure you get a good return on investment is crucial to the success of your business.
There are a number of lead generation strategies that work in securing new clients, here are a few key strategies:
Lead generation strategies for Accountants:
1. SEO/Blogging. While timely blogging with the right engaging content can generate traffic to your website. Traffic however doesn’t always constitute to enquires. If you use blogging / SEO / content marketing as a strategy make sure that your website has clear contact details, call to actions, contact forms and trackable content.
2. PPC / Adwords / Advertising. This can be very expensive yet can see some good results. When people directly search for ‘accountants’ then click your ad and visit your website, there is a real potential buying interest. This said however much like SEO / content marketing, you need to make sure that your website yields contact. If you aren’t seeing a healthy conversion from ad clicks to enquiries, then it simply won’t be commercially viable.
3. e-mail marketing. This type of lead generation for accountants can be very effective. Simply put is a ‘numbers game’, it takes volume but can create interest and takes time. The key is to make sure that you have the right data to reach out to and that your messaging is correct and engaging. This is one of the most cost-effective ways to generate initial interest and create warm leads.
4. Telemarketing. This is a hugely effective strategy, like email marketing, it is a numbers game but has stronger conversion to leads and sales qualified appointments. Telemarketing allows you to speak to a potential customer understand their pain points, explain the benefits of your service and quote them or set up the next stage for example a face to face sales meeting.
All in all the best strategy as you may have guessed is a collaboration of a few different strategies, an omnichannel approach. By content marketing, email marketing and telemarketing you can build, nurture and close more new clients and grow your business.
Lead generation for Accountants
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