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Getting your Local SEO right
Do you know how much of an importance does LOCAL tapping hold for any B2B business? Companies do let local market slip away without having much focus on them. That said, there are lots of opportunities for B2B companies to tap into local market. If I tell you that 46% of all Google searches areRead more -
Optimizing videos using YouTube analytics data
What if you could reach an audience that is greater than something you’ve never dreamt about? Bigger than the biggest streaming giants? It is Indeed possible! The amount of audience YouTube videos can reach is just incredible! YouTube videos can reach 2 billion users per month! Crazy? But that’s the truth. This is all possibleRead more -
Things to know from your Lead generation company
Ever wondered about what you should ask and know from your lead generation/telemarketing company? Lead generation has to be an integral part of your strategy and you should be fully aware of what to ask your lead generation company before outsourcing any leads. We feel there are THREE must ask questions. Data authenticity (Source &Read more -
The Best Appointment setting tips to make a difference
Telemarketers looking to drive their business through appointment setting services should have a focus on what’s right to do and when to do. Anyone in this field knows that it’s just not a cup of tea to pitch someone, and how much hard work it takes to first find, reach, and then close deals withRead more -
What your Content Must have
You talk about content day in and day out, but never really realise that it’s not only the content that does the trick. The elements, the appropriateness about the content matters bigger than the core itself. Here are 3 elements that your content MUST have in order to generate the amount of traffic you expectRead more -
The effective cold-calling tips for B2B lead generation
People might think that picking up the phone and talking is the easiest thing to do in the world. It’s not! Especially when it comes to just randomly dialing and talking, the cold-calling techniques is one of the hardest and courageous things to do in marketing. But, if done right, it is twice as impactfulRead more -
Emerging from a post-pandemic world – The new Normal!
As the world continues to fight the pandemic, the intricacies of bring businesses back to life are yet being mapped out. The coronavirus has had a devastating effect on the lives and livelihoods of each and every person in some sort of a way. But as said, there’s a definite end to everything that arisesRead more -
How to use Marketing data for B2B company growth
There is none as strong and effective a tool as DATA in this world. Every single thing, every single organization, every business relies on some kind of data or the other. It’s no different for B2B marketers as well. We’re gonna take you through some of the very key strategies of how to use dataRead more -
How LinkedIn Advertising can improve B2B Leads
There are a lot of social media channels that we use in our lives but none is as powerful as LinkedIn when it comes to professional network. LinkedIn, as we all know connects us to business people, services, organizations etc. . at a very very large scale globally. It has got the exceptional knack ofRead more -
‘Call That Hard Work’ New BBC One Show
Have you ever wondered actually how hard Telemarketing is? Well, the new TV show ‘ Call that hard work ‘ takes a look. Our Founder and UK&IE Managing Director Pierre Coombes took part in the competitive tv show that places 3 jobs head to head for the title of the toughest job. Filmed over aRead more