Brexit is close to happening and it appears like the UK economy is putting its brakes on. Lots of business are cutting advertising budgets, marketing spends and reducing spending where possible.
If your a managing director, marketing manager/director that hasn’t taken a stance on how to proceed into this seemingly uncertain time, let me give you some advice and it’s simple… ‘Don’t cut marketing spend’.
That’s right cut everything before you cut your marketing spend. If you don’t build a pipeline and have consistent leads coming through, in an increasingly challenging economy you will most likely crash and burn. Lead generation is the catalyst for growth, business with no pipeline is like a room starved of oxygen, it’s unsurvivable.
The business elite of the world know that in economic struggles investing can secure more market dominance and yield a high return on investment.
If you are keen to look at your sales & marketing strategy and would like some advice/support, book your free B2B Telemarketing Consultancy call.
For the last couple of years, non-expert consensus or outside opinion was that ‘Telemarketing was a dying strategy’ Hello GDPR! It’s confirmed, what all of us insiders, Telemarketing experts have known all along, Telemarketing has and will continue to be more important than ever. Continue reading “GDPR Telemarketing Boom”→
When it comes to Telemarketing / Telesales, a topic that comes up fairly often is ‘Time’. ‘When is good to call?’. ‘Is there days in the week that are better than others?’ are many of the regular questions I have when consulting with businesses.Continue reading “Telesales: When is a good time to call?”→