Can E-Mail Marketing Boost a Telemarketing Campaign?
Telemarketing is one of the best ways of establishing direct contact with your prospects. It is being used for getting more people into your marketing funnel. It has become an important tool in the hands of the modern marketer and we see that all the Corporate irrespective of their size employ telemarketing in one way or another in their marketing efforts. If you want to boost your marketing effectiveness it is necessary to combine the powers of various other methods also in conjunction with the telemarketing campaigns. Out of this use of email marketing as a way to boost the effectiveness of the telemarketing campaigns is well established in the marketing arena of the present days.
When you are starting a telemarketing campaign it is better to plan the entire process of it so that the continuity and effectiveness of the campaign is assured. With very good planning before the start of the campaign, you can easily make the right decisions as to the ways and types of representations you have to make during the initial cold calls. You can also decide as to what are the matters that can be left to be covered in the follow-up and email campaigns you are planning to use in addition to the telecalls you are making during the initial stages of the telemarketing campaigns.
Following up your telemarketing with email campaign gives you many advantages and it is now possible to boost the effectiveness of your campaigns through proper planning and integrated operations. Some of the scenarios in which you can use the telemarketing and email campaign to complement each other for better results are as follows:
When you have initiated the cold calls during your telemarketing campaigns it is possible to give an impressive introduction to your business and your proposal through carefully designed well-crafted html emails. Once this is done, it is easy for you to invite your prospects through telemarketing to expect the arrival of your email in their inbox and they will be more likely to view the same. This will make your chance of taking them to your corporate website or to your specific product offering pages with ease. Due to this, the prospects will be able to see what you are offering as a continuous process increasing the impressiveness your telemarketing campaign giving a boost to its effectiveness. This way you can easily take your business message across to the minds of your prospects by successfully combining the powers of telemarketing with email campaign.
After the initial cold call stage has been crossed and after you have established initial contact with the prospect, now you can send follow-ups reminding them of your proposals and give as many clarifications as needed for getting a better response from them through the emails. The email is the better option for giving explanations and clarifications that have been requested by the customer during the telecon with him.
With modern email tools available you can easily use them as a way to open up on your points in convincing the customer for the sale and give him enough reasons in support of your proposal. This also increases the rapport with your customer at an enhanced level adding more familiarity and instant recognition of your brand prior to the closing of the telemarketing process for a sale or an appointment for a further face to face explanations and clarifications.
Go to https://calendly.com/pierrecoombes to book a free Telemarketing / Business Development consultancy with our Managing Director, Sales & Marketing expert Pierre Coombes.